SEVEN

Rinzu Helio Violet Shampoo

$20 $26

With deeply saturated, violet color, Rinzu® HELIO violet shampoo is as powerful as it is elegant, keeping blondes bombshell-bright, countering brassiness and neutralizing yellow undertones as it gently cleanses and repairs – delivering instant softness, blonde toning, hydration, and shine.

  • Scent: SEVEN Luxe
  • Key Ingredients: Goji berry extract, White tea extract
  • Created in a solar-powered lab
  • Certified American Made Beauty
  • GF (gluten free)
  • SLS and SLES Free
  • Paraben Free
  • Cruelty Free

We recommend using HELIO 1-2 times a week.

Whether you’ve gone blonde all over or have a few face-framing highlights, the HELIO system is engineered to stop brassiness, while returning hair to healthy radiance.

You may have heard of purple shampoo, but how does it work? On the opposite side of the color spectrum from yellow, the violet pigment in HELIO counteracts the brassiness that occurs as part of the bleaching process. The perfect blonde shampoo, HELIO tones down warm yellow to a cool, ashy blonde. The lighter your blonde, the more distinct the results you will see from violet toning.

  • Try alternating your cleansing/conditioning routine between HELIO and regular usage of BOND to give your blonde everything it needs to thrive – strength, moisture, color retention and brightness.

Worried about putting something this dark in your hair? We get it! HELIO has been formulated to carefully deliver anti-brass results without risk of over-saturation.

  • Do I need purple conditioner too? The short answer is YES. To optimize blonde hair and highlights, you need a blonde conditioner formulated specifically for your needs. HELIO violet conditioner brings healing to your blonde while sealing in the toning properties of the system.

Complete List of Ingredients: Water (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Sodium Lauroyl Sarcosinate, Glycol Distearate, Glycerin, Propanediol, Panthenol (Pro-Vitamin B5), Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Laureth-4, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), PCA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Threonine (L-Threonine), Proline (L-Proline), Isoleucine (L-Isoleucine), Alumina, Silk Amino Acids, Lycium Barbarum (Goji) Fruit Extract, Tetrasodium EDTA, Phenylalanine (L-Phenylalanine), Histidine (L-Histidine), Helianthus Annus (Sunflower) Flower Extract, Camellia Sinensis (White Tea) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Lactic Acid

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